As the sun recently set in Santa Barbara, the birthplace of the modern environmental movement, a full moon steadily rose to take its place. With the foothills aglow in shades of blue, purple and orange, a small but mighty group gathered on the rooftop of the Canary Hotel to share stories, network, and to commit themselves and their work to building a better world. The evening was beautifully captured by photographer Elliot Lowndes.
The 1% for the Planet network has grown tremendously in the south central coast of California over the last couple of years. From a total of 19 members in the tri-county area of San Luis Obispo, Santa Barbara and Ventura between 2000-2012 to a current total of 41, businesses are stepping up their efforts to support the 1%ftP movement. Since it’s inception, the 1%ftP business network has given back $115 million dollars by pledging 1% of annual sales to a global network of sustainability focused nonprofits.
Among the evenings 150 attendees were 1% founders, Patagonia; 50th member and 1% Ambassador, musician and part-time Santa Barbara resident, Jack Johnson; and long time members Elemental Herbs, Surfclass.com, the Glass Man, McConnell’s Fine Ice Cream, Natural Pak, Newf Surboard Net, Patrick Marr, AIA, and Suntoucher Software.
Newer members included Allen Construction, Sustainable Vine Wine Tours, Isabella’s Gourmet Foods, Sockwa, Avasol, Mattole Valley Naturals, Alice Chein Designs, Channel Islands Outfitters, Chris Cohen Law, Santa Barbara Juice Ranch, Plum Goods, Ahnu, Cox Communications, Horny Toad, EarthKeeper Alliance, Green Project Consultants, Kaibae, Terra Malia Designs, Lifetime Legal, Summerlove Swimwear, LoaCom and LoaTree.
Thanks to the Orfalea Foundation
Representing 1% for the Planet were interim CEO, John Tashiro, Managing Director Melody Badgett and new California Director Brook Hopper. John took a moment out of the evening’s program to honor and acknowledge the Orfalea Foundation, a Santa Barbara based philanthropic organization that has supported 1% for the Planet since its inception. Orfalea has also pioneered school food reform, outdoor and early childhood education, and emergency awareness programs regionally and beyond. The Orfalea Foundation was presented with the prestigious Love Blue Award, accepted by Strategic Partnerships Director, Ms. Barbara Andersen.
Thanks to Kim and Jack Johnson
Also receiving the Love Blue Award were Kim and Jack Johnson. Melody highlighted how Jack and Kim, through their work with the Johnson Ohana Charitable Foundation, Kokua Hawaii Foundation and All At Once, have supported hundreds of nonprofits around the globe, inspiring environmental education, awareness and advocacy. Jack and Kim accepted the award and reminisced about why they do the work they do.
A brief highlight of how 1%ftP business members work with nonprofit organizations was provided by Ventura based businesses Patagonia and the Refill Shoppe. Both businesses talked about their relationship with Ojai-based Food for Thought, a nonprofit dedicated to supporting, educating and inspiring school children and their families to make healthier, more sustainable, food choices. Lori Hamor, Food for Thought’s Executive Director, talked about the value of this support, and how it has helped grow Food for Thought’s programs in an impactful manner.
To wind down the evening, under a beaming moon, Jack took to the stage to strum a few songs. In between Banana Pancakes, A Pirate Looks at Forty, Better Together and others, Jack interjected stories from his days at UCSB, Hawaii, or simply riffed with the crowd of long time friends and acquaintances sitting and standing in front of him.
Growing the Tribe
This gathering was a gathering of the tribe – new in some respects but grounded in the ancient ways of connection, respect and the desire to build community. On this evening, as existing 1% for the Planet member businesses recommitted themselves to their good work, other businesses were inspired to consider joining the growing movement.
LoaTree and LoaCom, for our part, are proud 1% for the Planet members and look forward to helping build this powerful network in the months and years to come.
This event was produced by LoaCom on behalf of client 1% for the Planet. All photos by Elliot Lowndes.