LoaTree Partners with Soho to Bring Sustainable, Organic, Local Food


75% of Menu Now Sourced Local, Sustainable

SANTA BARBARA, CA.- It’s food month! The Sustainable, Organic, Local (SOL) Food Festival recently saw 7,000 residents descend on Vera Cruz Park, kicking off a month of food-themed activities including the Eat Local Challenge and Epicure SB.

Appropriately, after 17 years of offering Santa Barbara live music, dining and entertainment, SOHO Restaurant and Music Club has announced the unveiling of a new menu focused on locally grown, organic and sustainable products.

“We’re now committing ourselves to working with local farmers, ranchers and fishermen,” said Gail Hansen, SOHO’s owner. “We feel this is in the best interest of our local economy, our environment, our health and our community.”

Now serving seasonal, sustainably grown products as often and as close to home as possible, SOHO has teamed up with Farmer Direct Produce, Rancho San Julian, and the Santa Barbara Fish Market to procure its ingredients. New menu items include the wildly popular Organic Coastal Kale Salad, Rib-eye Steak with White Beans, Organic Veggie Bowl with Organic Peanut Sauce and Brown Rice, and the Daily Catch, lightly blackened on Couscous and Vegetables.

While SOHO has been working to incorporate locally grown ingredients for the last year, it was only recently that Gail and her husband Bob decided to commit significant time and effort into making a dramatic menu change. Many of the new recipes are Bob’s own, and you will now find him in the SOHO kitchen preparing them for customers.

“It’s what we eat at home, it’s what we believe in, and it’s what we’re now bringing to SOHO,” said Bob. “Reviews from our customers and even our staff have been extremely positive. It’s all very exciting.”

Patrons can enjoy the new menu inside the restaurant or on the patio. SOHO is open for dinner from 6-10pm, plus a late night menu on Friday and Saturdays. Reservations can be made by calling 805.962.7776. A new happy hour will be announced soon. And don’t forget about corporate and private events!

About Our Partners

Farmer Direct Produce works to enhance access to local produce for schools, universities, hospitals, and restaurants in Santa Barbara County. FDP serves as a connection between wholesale consumers and small-scale, local farmers.

Rancho San Julian is a 13,000 acre cattle ranch near Lompoc, Ca. that is one of the last Spanish-Mexican land grants that remains in the family of the original grantee. Cattle are raised sustainably and healthfully on open pastures without the use of hormones or antibiotics.

The Santa Barbara Fish Market is a direct outlet for local fishermen to the public at large. The Market participates in Ty Warner Sea Center’s Sustainable Seafood Program and focuses much of its effort on locally harvested seafood.

LoaTree is an eco-lifestyle and services company that provides strategic planning, marketing, event production and management, and ongoing consultation to clients promoting social and environmental responsibility. LoaTree has worked closely with SOHO to develop the new menu and is now providing marketing and public relations services.

Visit http://www.youtube.com/watch?v=u-Z0mvaus28 to see SOHO’s new commercial announcing our new menu changes.

Visit www.sohosb.com for a full menu or calendar of shows. Call Gail or Bob Hansen at 962.7776 for more information.

For Immediate Release Contacts
October 10, 2011 Gail Hansen, SOHO
805.962.7776 ext. 6
Eric Cardenas, LoaTree



Leave a Reply

Send this to a friend